The ultimate plan for The Resort at Pelican Hill is to become one of the top three luxury resort destinations in the world. Partnering with parent company, WDCW, our challenge was to define and execute the brand end to end.

This started with an international competitive audit to gain an understanding The Resort at Pelican Hill's position in a highly competitive space. The findings led to the resort's tagline, The Possibility of Perfection, and led the direction for its brand suite, including the design and execution for its website.

After an audit to understand the resorts stakeholders needs we collectively decided to build a custom content management solution (CMS) to allow the resort to manage the site independently. On the front end, we built an experience featuring rich photography inline with the brand story to communicate the beauty of the property.