We continue to partner with Holland America for its most important marketing and sales tool: HollandAmerica.com.
In recent iterations of the Holland America site, we have created extensive experience design and incorporated a variety of new functionality, including expanded cruise detail pages, all-inclusive deck-plans, videos and virtual tours. Our back-end development laid intensive groundwork to create a digital property that integrates with Holland America's legacy Siebel CRM system and user database.
Since the site launched in 2008, Holland America has seen the highest traffic and conversion numbers in its history. Website usage is up from year over year, and conversion continues to increase.