In 2011, T-Mobile® introduced a new line of phone cases and covers lined with a revolutionary new substance called D3O®. On impact, D3O® molecules lock together to absorb energy and shock, which provides protection superior to standard phone cases.

To promote the new line, T-Mobile® partnered with United Future to create video content for their retail stores. Producing the video end-to-end, we gathered a team to concept, storyboard, script, shoot, and edit. The final cut combines live action with 3D models and motion graphics to demonstrate the benefits of T-Mobile's D3O® products.

The video launched late summer in more than 400 retail stores across the United States and continues to help sales of the D3O® product line.