Yokohama wanted to put its customers in the driver's seat by creating a website that acts as a platform for its enthusiasts to talk about Yokohama products. Partnering with the tire manufacturer, we created a content strategy that leverages Facebook content to improve SEO and strengthen brand perception. And in addition to product shots, users can see Yokohama tires on its customers' cars — users can upload pictures of their cars with different Yokohama tire products on Facebook and then these pictures are filtered to the website, which we completely redesigned.
With killer design and smart content strategy, Yokohama's digital marketing efforts are exceeding Yokohama's expectations and goals for social growth, site engagement and SEO rankings. And we continue to partner with it as its digital agency of record.