With the emergence of social media activity streams, publishers can effortlessly connect with subscribers via "likes" and "follows." Unfortunately, these connections have developed a perceived value which encourages oversaturation. A direct conversation with an engaged audience is now lost in a sea of unengaged subscribers. This data noise ultimately clouds a publisher's ability to accurately measure its influence. As a result, volume without quantifiable engagement is substantially devalued.
Subscribe to our weekly installments about technology and digital marketing.
The Million-Dollar Mobile Shopping Spree
May 11, 2012
The Reality of Marketing with Augmented Reality
April 20, 2012
Internet Overload
March 12, 2012
The Primacy of Privacy
February 28, 2012
Integrated Ads Make Hash at Super Bowl XLVI
February 10, 2012