FULLERTON, CA (May 27, 2011) – Yokohama Tire Corporation today announced it has hired Culver City, California-based United Future, (a Wong Doody, Crandall, Wiener company), as its digital marketing agency of record in an overall corporate strategy aimed at enhancing customer engagement opportunities and managing its brand digitally. In the newly-appointed role, United Future will develop with Yokohama strategies, implementation tactics and business analytics that will make communicating with the tire maker’s customers even stronger.
“There is a fundamental shift taking place in the way customers communicate,” remarked Dan King, Yokohama vice president of sales and marketing. “Increasingly, customers are using digital channels to talk and not just with companies but with other consumers as well – seeking their reviews on products, opinions or support in general.”
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