Recent News

United Future founder and president Scott Holmes was honored as the 2012 mobile ambassador at the Mobile Excellence Awards ceremony in Beverly Hills, California.

Scott Holmes, Founder and President of United Future, a WDCW company, was recently honored as the 2012 Mobile Ambassador at the Mobile Excellence Awards (MEA) ceremony in Beverly Hills, California.

The coveted Mobile Ambassador Award is one of the highest honors given in the mobile entertainment and technology industries and is awarded to the individual who has shown leadership in the industry, innovation by example, and is constantly striving to make a difference in both entertainment and technology. This award is given to the individual who has also effectively supported the goals of the mobile industry, its programs and the mobile community at large.

With the emergence of social media activity streams, publishers can effortlessly connect with subscribers via "likes" and "follows." Unfortunately, these connections have developed a perceived value which encourages oversaturation. A direct conversation with an engaged audience is now lost in a sea of unengaged subscribers. This data noise ultimately clouds a publisher's ability to accurately measure its influence. As a result, volume without quantifiable engagement is substantially devalued.

Ever wonder how under-inflation or over-inflation affects a tire exactly? Or how misalignment can cause a tire to wear prematurely? Consumers visiting Yokohama Tire Corporation’s exhibit in the West Hall of the Los Angeles Auto Show (November 18-27) can now find out in an engaging manner with the launch of the tire company’s interactive glass windows.

Yokohama wants to make sure no one ever wonders how under-inflation or over-inflation affects a tire. Or how misalignment can cause a tire to wear prematurely.

Visitors to Yokohama Tire Corp.’s exhibit in the West Hall of the Los Angeles Auto Show (Nov. 18-27, 2011) can experience the company’s newly launched interactive glass windows.

Mediabrands, part of ad holding company IPG, launches a 5,000-square-foot lab to put new tech in the hands of big marketers and expand the role of the media companies in its stable.

When it comes to high profile experiments in blending technology and advertising, creative agencies typically get the credit. But their counterparts, media buying shops, are toying with all kinds of tech, too. These are media specialists, after all, the ones arguably with the most intense connection to the world of emerging technology. Also, they control giant piles of money.