united future a wongdoody agency

…is a team player

	My Magic Circle
	The Harlem Globetrotters came to us requesting a viral microsite that would help them promote both the new players on the team and the schedule of shows around the country. A bit of teamwork and it was a slam dunk.
Enhanced features	We developed the concept; designed and built a ‘Jib Jab’ like site that allows users to place their heads in the game! My Magic Circle lets users add up to four photos, embellish the images and watch themselves twirl, bump and pass like the inimitable Globetrotters.
The Results	The campaign resulted in a 4857% increase in visitors. The opt-in rate was approximately 10% (which is higher than the industry benchmark) 20% of the visitors forwarded the campaign to their friends The average length of the time spent on the site was 7 minutes